4 Basic Digital Marketing & SEO Tips For Your Law Firm Website and Blog

The editorials of your law firm’s website and your legal blog that you have so attentively crafted is only meaningful for your clients if they could find it and find you at the right time. Off course, you can go deep in pocket and practice and hire a law firm digital marketing agency to assist you move up in the Google search engine rankings. There are several reputable law firms’ internet marketing agencies in UK and across the world providing SEO services for solicitor’s websites and the cost is worth it if you would like to appear on the top page in Google search engine results. But for most of the law firms, lawyers and solicitors, basic search engine optimisation and digital marketing will do. Here I have outlined few simple and quick steps to take whenever you put a piece of content out.

1- Start Listing the Right Keywords

Think about your specialised practice areas and what services you offer, what problems your law firm will solve and how your clients with those problems are looking for solutions on the internet. This practice for recognising SEO and digital marketing strategies also helps you target and figure out your bottom line.

Do you need help in finding the right keywords? Try Google’s Keyword Planner tool or WordStream. For example, if you are a law firm based in UK and someone is looking for assistance, they will definitely use Google to find law firms based in UK with keywords “law firms in UK” or “UK lawyers and solicitors”. Using keyword planning tools, you find that prospective clients are also using specific geographical locations, which obviously make sense since someone who is based in London won’t be looking for a solicitor in Eastbourne, Sussex. So you will have to consider adding specific location to your keyword list.

2- Title of Your Content is Very Important

Let’s take an example of this blog post. I could have used generic titles “Basic Digital Marketing” only which would easily bring a huge traffic, but very few legal professionals related to the legal industry. This post is written specially for law firms, lawyers and solicitors, and not the entire world. Please note, it’s not about targeting thousands of page views and visitors, it’s about the right audiences.

Ensure that you keep your title to 60 characters as it will be displayed perfectly on the search results. However, consider this as a guide, if, sometimes you have a long detailed title that is up to the point and going beyond the character limit, go for it.

3- Legal Website Design & Blog Post Copy Word Count

It’s important to design your legal website according to Google’s standard, you could consult your website design company to check if your website format is search engine friendly. In regards to blog post copy, don’t sink in with the length of your web page or post. The matter is more important. Some expert bloggers and writers on the internet do very well with a daily output of 100 word editorials. It certainly helps if you are a well known bestselling author. However, for the rest of us, minimum 300 to 500 words blog post or website editorial is a decent length.

People often scan your post before reading the entire article, so follow two basic formatting advise for easier reading: Don’t use long paragraphs and headlines. Use specific headlines and bullet points to organise your content copy.

4- Add Powerful Meta Description

Adding effective meta description is the last step in your law firm digital marketing and basic SEO plan for each post you put out. It is the text snippet that emerges under the title of your post on the search results including social media platforms such as Facebook, Twitter, Google+ and LinkedIn. Keep this synopsis of the editorial to 156 characters or less. Keep your content action and oriented and specific. Aim at letting your readers know what advantages they are going to get from clicking through and reading your post. Don’t forget to add the keywords in your editorial you identified for the content as these will be bolded in search engine results page.

That’s it! These 4 simple steps will help your website and blog post get some popularity.