7 Essential Elements of A Successful Logo Design

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Published: 08th May 2020
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Face is the index of the mind and logo is the index of the business. Thatís how critical a logo is to a brand today. Be it a product or a service, the first thing that the customer recalls about a brand is its logo. With such critical values, let us take a look at 7 essential elements of a successful logo design. Ask yourself these questions before getting your logo designed and printed.

1. Does the logo design hold a sensible meaning?
Just the way the name holds a meaning, it is very important that the logo bears a sensible meaning too. For instance, an online laundry company can sport something related to cleanliness or purity but not a space shuttle or a Google chrome symbol. The goals of your brand should be tied to the meaning behind your logo.

2. How unique is the logo design?
Seeking inspiration is fine but it should daunt your logo to a level that it looks similar to the ones that already exist in the brand. It is very important that your logo stays unique in the design and the language.

3. Is the logo design appropriate to be used in all the mediums?
The logo is not just to be printed on a visiting card but on a various other number of mediums like website, marketing collaterals, brochures and so on. The color pattern and the design structure has to be versatile in a way that it finds its purpose fulfilled across all the mediums.

4. How smart is the color play in the logo design?
Colors form a major part of the logo design. Especially in a place like Sydney, logo design draws a major significance based on the color play, because, the colors used in tour logo directly reflects the brand persona.

5. How easy is it to remember and recall the logo design?
Being a place buzzing with business on and off the shelves, logo design Sydney (and anywhere else in the world too) is going warrant characteristics that will help the customers to easily remember an d recall it in the fraction of a second.

6. How interlinked are the elements in the logo design?
A logo comprises of many elements like color, font, spacing and so on. A successful logo is one, which has all these elements in place, coming together perfectly.

7. Is the logo design timeless?
A logo once set, will have to stand in the market and in the minds of the customers for a long time. A brand might go for a change over after a period of time, but then, the logo has to stay intact until then, say at least for a decade in mind. So something that might look cool now would turn obsolete after a year. One has to make sure not to fall to such instant excitement when it comes to logo design trends.

About Designpluz:
A creative branding and digital marketing agency based out of Sydney, Designpluz takes pride in housing a team of experts that include logo designers, web designers, web developers, graphic designers, brand managers, client servicing managers and so on, ensuring an end-to-end experience to the clients consistently. With its effective service areas that spins across logo design, web design sydney, web development, print/graphic design and more, Designpluz deliver the customers' expectations at the best and offer solutions that exceed the benchmark too. So when it comes to a catchy logo design for your brand, you know where to head.

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