Article Submission: Write Sales Letters That Sizzle!

Write Sales Letters That Sizzle!
by Kevin Nunley

You don't have to be a great writer to create Sales Letters that
really sell. Here are a few tips to help you accomplish the task
fast and efficiently:

* Put your most important information first. Two of the most
important parts of your sales letter are the BENEFITS and the
OFFER -- both should come early in your letter. Tell people what
you are selling, why they need it, and (in most cases) what it
costs. Prospects should have a good general grasp of your offer
by the second or third paragraph.

This strategy not only works for sales letters but also for radio
and TV commercials, even for voice mail messages.

Feel free to take several pages to go through your entire offer.
Long sales copy can be very effective and certainly has its
place. Briefly outline your offer near the beginning, then come
back to it in more detail later on in the copy.

* Break your copy into short sections. Professional writers often
keep their paragraphs to two or three sentences. Why? Most
readers are in a big hurry. Long paragraphs look intimidating and
hard to read. Short chunks of copy separated by white space
immediately say "get this information fast."

* Emphasize your vital information. For instance, use a headline
and subheadings to proclaim your most important points. Detail
your product or service's features with bullets, linking each
feature with the benefit it will give a customer.

You can also use Bold and Underline to create emphasis. Most
people read in a big hurry and don't take time to put all the
emphasis in the right places. They may skip over the most
exciting, crucial part of your offer. You can dramatically point
out the benefits and features that will really sell the deal by
using bold and underline. I alternate the two using bold in some
places, underlining a word or phrase in other places.

Use bold and underline so a reader can skim down your page and
pick up the most important points.

* Include a P.S. Studies show that most people read the P.S.
BEFORE they read the rest of the letter. You can even include a
second and third P.S. in hard-selling letters to business
opportunity seekers, sweepstakes players, and others who
appreciate enthusiasm.

You should use these P.S. statements to restate your main offer
and benefits. Include a time limit to get the good deal. Also,
remember to include a contact number, email address, or web site
URL.

Remember, however, that a P.S. might not be as effective if you
are placing your sales letter on your Web Site. People don't read
web pages from bottom to top normally, so the P.S. at the end
doesn't have the same impact online. Still, many top copy writers
include them. Buyers associate a P.S. with a key goodie they
don't want to miss. You can use web site P.S.'s to offer
additional bonuses that drive home the sale.

With these tips as a guide, you should try writing your own sales
letters to see how they work. Try testing your letter on a small
sample of your clientele, or have friends and family look it over
and give you comments and suggestions. Like anything else, it may
be a little tricky at first, but you will find that, in a very
short time, you will be putting out letters that are both
professional and profitable.

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packages at http://DrNunley.com/marketing_plan.htm Now with
lower prices! Reach Kevin at kevin@... or 801-328-
9006.