School of Thought: Go as High-Ticket as Possible

Producing an informational product (i.e. e-book, audio or video) takes time. Some products take more time to create than others, of course but it takes the same amount of time, effort and energy to market an informational product that sells for $10 as it does to market one that costs $100. So, stateing the obvious, you should price your informational product as high as possible.

You may not sell as many units if you price it higher but you will gross the same amount of money. It’s basically simply mathmatics. If you sell 100 units at $10 you gross $1000. If you sell 10 units at $100, you still gross $1000.

People equate the price of an item with the value or importance of that item. If an informational product is priced too low, people will see it as having little value. If the same product is priced too high, they may want it but simply not feel like they can afford to buy it. Just the right pricing for any product is a difficult number to arrive at but the rule of thumb is to price it as high as you possibly can.

The information contained in the product will, of course, helps to determine the price that should be charged for it. It is a known fact that people are willing to pay top dollar for informational products that will make the look better, feel better, make more money, have more fun, learn how to do something that is important to them or solve an immediate and pressing problem. They will pay more money for information that they cannot get other places than they will pay for information that is readily availble on the internet and can be accessed with a little effort.

The bottom line here is that you should set the price for your informational product as high as possible.