Now that you have selected the special Clickbank product to market, what marketing strategies will you be using to promote it?
There are many ways to promote your online business and article marketing is just one of tools that lots of marketers use simply due to lower cost and it could be free if you write the articles yourself and don't add the cost of your time.
This article marketing strategy is rather unique to online marketing it is never used in the world of offline advertising. The closest thing is press releases which are usually sent to radio and TV stations.
What then is article marketing?
Article marketing is writing topical original articles, these are submitted to what is known online as article directories. You are also giving your permission for people to use these articles as they wish with one exception.
Which is, to keep the article intact, since your marketing links are normally included, you don't want these removed or modified in any way. On this article your bio or resource box is included at the bottom of the page with links to your website or to affiliate Clickbank products.
If your articles are exceptionally good, lots of other websites will post these to their own sites, causing your promotion links to be seen far and wide online, giving wide exposure to your business and creating the backlinks to your site that is needed for ranking well in the search engines.
Many article directories like Goarticles & Ezinearticles are ranked up to a 7 in the search engines, so if your article submitted to these directories are good and well optimized articles for particular keywords they will eventually appear in the Google search list and will be found by anyone searching with your keywords.
So, how do you write an article to promote a product?
Clickbank best sellers are problem solvers like how to burn fat fast or how to stop your dog from barking at 2 am. There are two formats for writing articles to promote your product. You can give step by step instructions to solve the problem or write a review about the product.
Your article should give enough valuable information about the product but not all the solution to the problem. It should entice and encourage your reader to want to know more and so, will be guided to click the link to get this additional information.
You must create an urge in the reader for wanting to see what is on your website and click on your link. Your links could be direct linking to your Clickbank product or to a landing page on your own website and from there to the product. If this is the route you take, then have your prospects optin to your e-mail list before sending them to the sales page. In this way you can build your e-mail list for future promotions to them.
