My inbox this week provided glaring examples of 3 all too common greenhorn search engine selling mistakes. What you might call 3 perilous search engine selling sins. Starting with
- inadequate Keyword Research
For example "dog dishes" rather than "dog dish".
Yet just this week I was asked to have a look at a site that had targeted on the strange form. Apparently the owner hadn't bothered to do any digging to make sure that was their best keyword move.
Look, you'll never know for sure unless you research it. Besides, you can get access to Wordtracker, the tool of choice for what? A measly $7 a day.
Visit the top ranking sites. Use the "View Source" feature of net Explorer to take a look at the keyword meta tag of each site. You're looking for a site listing heaps of keywords there. Do this with each one of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There's your starting point for your list of likely keyword phrases.
Repeat with two other sites and you'll soon have a lengthy list of candidates to test out in Wordtracker.
Enhance your list further using this tool :
It'll give you more keyword ideas from Google and Overture.
Now you're ready for Wordtracker.
Once you have compiled your Wordtracker results, you could simply sort by KEI and then by searches a day.
That gives you the strongest keywords with the most searches. But i did say this was "quick and dirty" failed to I? However if you want another approach that improves on KEI there is a spreadsheet available at http://www.seo-works.com / seo-resources / keyword-effectiveness-rank.html )
Anyhow, once you're sorted your keywords in some way to focus on the most profitable, simply take the top twenty-five on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling.
Repeat with the next twenty-five. And I really like keyword phrases that are really many keyword phrases in one.
Twice this week I was asked to have a look at sites that would have let me read War and Peace while waiting for them to come up.
To avoid losing any precious visitors lose the massive graphics. One of the sites had a graphic 501K in size! No wonder it took just about two mins to load up on a 56K modem.
Then too lose the Flash - unless you've got a superb reason for using it. Even then lose the Flash.
If you're considering how your site's download time measures up test it here : http://www.netmechanic.com / toolchest / html-code.htm
It won't cost anything to find out. Because as the Net Mechanics follow up reports says, it's an excellent idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape.
- Too Few Links
Are you aware links can account for up to 80% of your success with Google? Yet some other person complained to me about how much work it took to get them.
Well doh! Ever think that perhaps that is the reason why ( in part ) Google assigns so much worth to links? Because you can't quite as easily game links as you can on page content? Meaning you really have to work to get links. Both by having link worthy content and by actively looking for them out on a regular basis.
It's a given that most niches need you've a healthy collection of links to be competitive. Yet if you're sufficiently fortunate to be in a niche that doesn't, but you do, then you can easily rule those rankings.
Do your keyword homework. Keep your pages on a strict diet. And don't forget link up with as many other quality sites as you can.
Do all that and you are well on your way to search engine success. Leaving you eternally stuck in Google limbo.
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