Advertising is an attempt to introduce a product / service to the community / consumers with the goal of market or sell. Where advertising is one of the stages in the marketing strategies of the role is very important and vital.
Advertising is part of modern industrial life, and generally can only be found in developed countries or countries that the economy grew rapidly.
Akan's advertising needs of the growing population along with the expansion and growth of cities are many tools, restaurant and commercial center of the center. In addition, the development of advertising is also very much affected by developments in media such as newspaper, magazines, electronic media, etc..
Advertising is a form of marketing communications, in which the advertising should be more than just provide information to the public but must be able to coax people to behave in such a way according to the company's marketing strategy in order to print the sales / profit.
A good advertising campaign should be able to answer the four questions of this base:
1. What is actually achieved through the want ads? Indeed, whether the purpose of the ad page to reach a certain sales target?
2. When tersebuit akan goals can be achieved? What should be in this week or in the future?
3. What is the most appropriate strategy to achieve that goal? 4. Whether the target of increasing sales page I already have customers from the consumer or consumer-hrs on the new I strived to be prepared to voluntarily move from another brand?
5. If the existing strategy, what tactics are most appropriate to implement them? What creative ideas and media in what should be using?
In the marketing strategy known 4P term in the first time introduce by E. Jerome McCarthy, which was then developed by the Philip Kotler.
4P principle is basically divide mixture marketing (the marketing mix) into 4 main sections, namely:
1. Product
2. Place
3. Price
4. Promotion
5. Elements included in advertising promotion.
