Social Media Optimization is not a new buzz in the field of digital marketing. Now it has become a very common. Social Media is very helpful for the brand creation and increase online presence of the product. One of the reasons that we need to connect and with the on line social world is to keep receiving and offering updates from and of other similar business websites.
For a proper social media campaign it is very necessary that we choose a proper social networking sites. Selection of Social networking is depend on the various factors such as nature of product, target customer status and their age group etc. Here is a list of the top ten social media sites.
1. Linked in – It is a professional platform for people 18 and above to make contact with their official contacts and groups. It is a social networking site where people can join their preferred educational/business groups and can maintain a professional list of their contacts called Connections.
2. Facebook – A very popular social networking site where friends/family/colleagues connect. There are umpteen networks and groups to choose from ranging from educational schools and universities, employers and organizations, interest and hobbies, games and social causes etc. it allows one to maintain an individual or company profile which can be used to enhance social visibility.
3. Twitter – Another well-known social networking website that also allows micro blogging. It features following which basically enables one to keep track of the updates of the other and vice versa. The micro blogging option allows you to enter 140 characters of text where in all your updates show.
4. Blogger – One of the successfully running social media trends that allow insertion of text/image/video entries on one’s personal page allowed to shared and viewed by the rest.
5. Wordpress – Yet another form of blogging that allows an individual to maintain a personal/professional blog where they can post entries related to the theme of the blog. It is a great way to build on the brand design and is well received all across the globe.
6. Orkut – A notable social networking website famous in India and Brazil used predominantly to build and maintain personal and professional contacts. It also allows one to join favored communities and connect to friends and family.
7. My Space – It is another website to maintain social contacts popular mostly among the younger generation. It has a very casual approach and is very entertaining in terms of games, quizzes and fun trivia.
8. Hi5 – A networking webpage similar to Orkut and Facebook that allows one to create an online profile for private or official use.
9. Flickr – A website platform that allows photo sharing. It is an image and website oriented social networking website.
10. Xanga – Allows the sharing of photo and textual blogs among connections and contacts. It is free to join and has the option of creating user profile.
Author has vast experience in the
offshore IT outsourcing and its methodology and digital marketing strategies. He is currently associated with a full service
Digital Agency in India.
