Almost all regional communities have plant nurseries. Plant nurseries involve the cultivation of several types of plants for a number of uses. They are commonly used as ornamentals in gardens and parks. They are cultivated for their decorative characteristics such foliage texture, flower color, and growth habit. Plant nurseries also cultivate plants according to use such as plants for indoors, beach gardens, xeriscapes, soil remediation, ponds or pools. Generally, plants in a nursery are arranged according to species type beginning with grasses, groundcover, shrubs, and trees. From this general arrangement, plants can be arranged in subgroups or categories depending on the owner’s design. Plant nurseries can meet certain marketing challenges including limited resources and competition. When this happens, business owners can make use of environment-friendly, commercially printed marketing materials. The following are examples of these environment-friendly printed products.
Catalogs – Catalogs can be used as comprehensive and informative marketing materials. Owners can print a variety of product information all in one place. The catalogs can show the nursery’s entire collection of plants organized according to several categories including plant type, use, or growing condition. The plants can be shown with full color images and descriptions on price, species type, hardiness, and maintenance instructions. As promotional materials, they can strengthen the brand by showing a nursery’s name, logo, tagline, and history in preceding pages. Commercial online printing companies practice environment-friendly printing by bringing paper scraps to recycling centers.
Brochures – Brochures are a direct tool for promoting a plant nursery business. Brochures provide a quick way for customers to be informed about a nursery’s products and services. They can feature a bulleted list of services, products, work schedules, planting techniques, delivery services, and fees. This information can be illustrated with full color photo images for clarity. Convenient, online printing companies now make use of eco-friendly soy-based inks and water-based aqueous coating for their printed products.
Posters – A
poster print can be an affordable, high-impact marketing tool for a plant nursery business. Posters have more space to feature promotional information and colorful graphics. They can feature more information about the brand, its products, and services. They can also be used as on-site promotional materials that announce seasonal offers, discounts and holiday rates. Commercial online printers have also turned to environmentally-friendly
poster printing practices by making use of 10 to30 percent recycled paper stocks approved by the Sustainable Forestry Initiative and Forestry Initiative and the Forest Stewardship Council.
