To say that the web is big is a little bit of an understatement. It takes the word big, pumps it full of steroids then puts it under a microscope. It's colossal in it's size and importance and in my opinion, it is the single greatest invention of all time - period.
It has taken the way in which we interact with one another and completely re-written the rule book. This includes the way we do business, the way we consume news and importantly, the way our other inventions communicate with each other.
So our cars communicate with satellites (sat nav) all connected with the help of the internet. Our TVs can show on demand movies with the aid of the Internet and step by step, our entire world is being homogenised further because of this revolution.
Put simply, it's pretty darn important: So how does e-commerce, (the job of making a living from the web - or monetising traffic as I see it) differ from the "real world" of shops, mail order and other traditional offline business?
One thing I leaned very quickly, is that there is far more Internet users not buying or visiting your sites than there are that do. Unless you are google, eBay or you tube, you can be fairly certain that your are missing out on more visitors than your getting. This means that competition is so thinly spread it becomes negligible.
Just think how many companies sell cosmetic products. There are of course a lot, but on the high street, I would guess that the majority of people either shop at (I'll have to use the UK as an example) Boots, Superdrug, Body Shop or perhaps one of the five supermarket chains. Let's be kind and say that there are fifty well known companies selling cosmetics on the high street in the UK. On the web, there are millions. If you search for the word cosmetics on google, there are over 50 million results. Every one will be making it's own sliver of money from the big pie. It isn't shared only between the established companies who sell exactly the same products via hard won (and expensively won) marketing war. This revolution, like all great revolutions, is building from the ground up.
This of course affects how e-commerce business owners go about their operations. Whilst this is the topic for another article, it is suffice to say, that working with your competition holds far greater rewards than competing against them. Let the big boys like Virgin vs BA or Microsoft vs Google fight it out. They already have eaten up the small guys so now they have to fight tooth and nail just to keep market position.
With the size of the pie, at our doorsteps, such competition is simply not needed in these early days of online business.
So I say to the budding web entrepreneurs out there - drop me an email and let's see if we can make some money together!
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