Copyright (c) 2009 Larry D Johnson
Having a successful network marketing business means you will need to be in the leadership development business as well.
Your job is to learn how to become a successful home based business owner and to teach others how to do the same.
Even though you can make a great deal of money in network marketing...by doing it the right way, you must understand that network marketing is a business model designed to accrue value and net worth over a period of time. The average Joe needs to stop looking at the MLM business plan as a quick fix for his/er financial problems and start looking at it for what it is: A financial asset like a CD or mutual fund that grows exponentially and pays out over time.
Mike Dillard, creator of Magnetic Sponsoring said that "95% of the people who join a network marketing company have no ideal how to market, and that's why 95% of them fail. They had no intention of becoming a professional network marketer, "yet that is exactly what they need to become if they wish to make a full-time/six fiqure income in this business."
You can have the greatest product or service in the world but if you don't know how to market it, what good is it. What good would your product or service be ....Unless there is a "proven marketing system" in place to promote it.
Unfortunately space does not allow me to go into a lot of detail about marketing strategies, instead lets take a look at what your marketing efforts should focus on.
If you have looked at several network marketing ads you may see some similarities in their marketing. For instance...
All you seem to hear about is:
- How the product will change your life... - How amazing the compensation plan is... - How debt-free the company is... - How rich and experienced the owners are... - How they have "no competition"... - How they are in pre-launch and you can get in at the top... - And my personal favorite - "How it will be the next Microsoft!."
To be honest...none of it really matters. The reality is NO ONE CARES what your business is, what it does, or even what products you sell.
When I say no one cares about your product or service, this is what I mean.
You need to understand that people who are looking for a business opportunity are not out looking for your product, they are not out looking for a juice that is full of antioxidants,or a more potent vitamin. They are not looking for a service that will give them a discount on phone service or discounted travel.
What they are looking for is a solution to their problems. The problem could be, they hate their job, or they want to spend more time at home with their families. Maybe they need extra money to retire on, or they want to get out of debt.
This may surprise you but your product or service is not the solution to their problem. Learning to successfully market those product and services to produce an income can become the solution to their problem... if... their problem is not having enough money to do the things they want to do.
If you don't remember anything else remember this. The Fastest Way To Get Rich Is To solve other people's problems. If you can market a solution to people's money problems in the form of a complete franchised automated marketing system that is duplicatable, you are going to make a lot of money.
With a complete marketing system like this, your job should consist of 3 tasks.
1. Provide good customer service.
2. Sign up new recruits through the system.
3. Teach your recruits to give good customer service, and teach them how to recruit others through the system.
That's it the system should do the rest.
Now The Old School Method of Making a list of your friends and family, buying leads, cold calling, and sending people to a corporate website is NOT marketing. It's called "laziness!" .....And guess what, 99% of M L M companies have their members do exactly that.
Look, you don't have to struggle with a broken, "old school" M L M business model, because now, there is a better way.
I was never successful at network marketing until I found a system that did the promotion, the sorting, the recruiting and the the training for me. What I learned was that systems are duplicatable, people or not.
Now I can consentrate on good customer service and building leaders in my group, by showing them how to use a proven marketing system. That is how to build a successful network marketing business in today's market place.
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