PageRank is a link analysis algorithm which was named after its creator - Larry Page. Google uses PageRank to determine the authority of any given website. PageRank often determines how high (or low) a website will rank in the Search Engine Results Pages (SERPs) for any given keyword.
Sites with relatively high PR often outrank those with low PR. While many SEO experts will debate that statement, don't let them fool you, PageRank is
extremely important when it comes to SEO, Google and Organic Search Engine Traffic.
In this post, I want to focus on the factors that determine the PageRank of any given website and how you can deliberately focus on those specific areas of your SEO campaign in order to boost your website's PageRank to get
more organic search engine traffic.
How Google Algorithm is Calculated
For many years, large numbers of internet Heroes, Warriors and Vikings have tried to conquer Google PageRank Algorithm. Many of them have tried to crack the algorithm's code, but there is yet to be found a man who is capable of such an act of bravery.
Google constantly keeps changing the rules as soon as someone gets even close to cracking their data. However, overtime, great mathematicians have discovered an approximate way of how PageRank works:
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
In simple terms this equation can be translated into:
a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)
*Share = The linking page's PageRank is divided by the number of outbound links
Factors That Can Improve Pagerank
Check out the list of things that can improve your PageRank and help you rank higher in SERPs:
- Update Pages Frequently. Google bots are constantly indexing your website. Keep your pages relevant and up to date.
- Add Pages Frequently. Google recognizes fresh content as a good thing.
- No Broken Links. Broken links are a disaster. It notifies Google that you don't care about your website and therefore it doesn't deserve Google's respect.
- Good Neighborhood Directories With High PageRank Levels. Submitting your site to relevant, high PR directories gives you valuable high PR backlinks.
- Monster Websites. I have no idea what this means, just copied it from another trusted website.
- Quality Inbound Links. PageRank is all about the quality. 10 links from a PR 5 website is far better than 100 links from a 2 PR site.
- Quality Relevant Links. Relevancy is Key. Keep your link-building campaigns relevant to your sites theme.
- Everything Put Together. All of these will result in a significant PageRank boost.
Avoid These!
- Bad Inbound PPSD Links. PPSD=Poker, Porn, Sex, Drugs
- Low Quality Content
- Link Spamming
- Black Hat SEO
- High Volume of Broken Links
Igor Kheifets
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