Find out how to generate real time, targeted free leads that result in high conversion rates in this short article, which explains how lead generation really works.
Lead generation isn’t difficult at all. People who tell you otherwise are just trying to sell the same tired, old leads they’ve sold to dozens of other aspiring entrepreneurs like you.
There was a time when buying leads made sense. It was a way to reach targeted markets, reduce the hit-or-miss nature of cold calls, and increase the productivity of a sales force. That was then. It’s time to move on.
Let’s do a quick review of the two main reasons to avoid paid leads altogether. First off, it’s expensive. Paid leads go anywhere from $5- $20 per lead, which is just plain ridiculous if you’re starting a home based business with limited capitalization. Might as well flush that money down the toilet and post it on YouTube. You’d have a better chance of getting people to visit your website pulling off a stunt like that.
Next, paid leads just don’t work. Ask around and you’ll hear horror stories of people spent good money on paid leads that lead nowhere quickly. Common response from those so call targeted leads often include: “I never asked for information about any home based business!” or “I was just looking for a job, sorry.” Also, if the people trying to sell you leads claim they’re selling “exclusive, high-quality, double opt-in home based business opportunity seeking leads,” doesn’t it make you wonder how many other times they’ve sold those same leads before? And while we’re at it, are those leads even remotely related to your type of business?
Take the middle man out of the equation and find free leads that actually convert. Your free leads are within easy reach. Just tap any social media like Twitter, Facebook, Blogs or YouTube and put yourself out there. Join “the conversation” but be sure not to pitch anything at this point. Save that for later on when you’ve caught their attention and can lead them to your own website. That’s a crucial consideration. Do not try to sell anything except yourself on any social media website! At this point in the game, your goal is to generate free leads and nothing else.
By sharing your interests and being part of a community of likeminded individuals, you’re putting yourself right in the middle of the action where people will naturally gravitate towards your areas of expertise and experience. Those people will come to know and trust you and that makes them the very best kind of lead – the kind who is receptive to your marketing message. If that isn’t a sure way to collect targeted, real time, free leads, then I don’t know what is.
You can even go further (In fact, I strongly suggest you do so) and try other marketing strategies like using Google AdWords (Pay-Per-Click) and Article Marketing. That’s how serious online marketing campaigns work in a Web 2.0 world; so learn the ropes quickly if you want to succeed as an online entrepreneur.
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Brian Horwitz is part of an elite group of
Internet Entrepreneurs who teach proven ways to make money online with pay per click, SEO, Article Marketing and much more. Find out the hottest marketing strategies and techniques free of charge at his
Online Marketing Blog. Also, gain access to
BulletProof Marketing, a "must-have" lead generation training tool for any network marketer, home business owner or entrepreneur.
