It seems all we hear is the skeptical chatter about if social media is just an internet fad. Amid all this noise, Twitter has left critics speechless with its ever increasing growth. Most internet experts would not credit the recent minor improvements with the prolific growth. Rather, it’s all about the millions of active twitter users. Whether they’re using it during their free time or at work, Twitter has provided significant value to people worldwide. Here are the five most compelling reasons why Twitter will only continue to grow in 2009 and beyond. Please add your own thoughts and suggestions below.
Consistent Growth
As of June 2009, the micro-blogging site reached 23 million unique visitors (according to Compete). This showed an astounding 16% increase compared to May. What’s more, these numbers don’t include the millions that have yet to use Twitter and instead use one of the more third-party substitutes for micro-blogging. Experts it will continue to growth at comparable rates for some time.
Approval from Large Companies
The PR firm Burson-Marsteller reported that Twitter is the social media platform of choice for Fortune 100 companies. 54% of the companies have some sort of Twitter presence and, of those companies, 76% proclaim Twitter to be the preferred choice. Total business users only compounds when you factor in all the thousands of smaller companies actively tweeting as well.
The Highest Ranked Social Brand
Twitter is the most active Web presence, garnering the most conversational volume online. In fact, Social Radar reported that it was the number one social brand for the summer of 2009. Their research included blogs, forums, and dozens of other social network platforms. Facebook, the iPhone, and Google, however, were not far behind.
Free Media Coverage
The media loves to cover Twitter and anything relating to using the service. Twitter received $48 million world of coverage in just one month, about half of what Microsoft plans to dish out on marketing Bing. By comparison, $48 million amounts to 3 billion impressions with 58% coming from TV. So these figures don’t even include the smaller newspapers that likely mentioned Twitter.
International Growth
More users are learning about Twitter’s value in connecting globally with customers, friends and business partners. From the Iranian election protests or the Jakarta bombings to Michael Jackson’s death, Twitter is increasingly as the forefront of breaking news stories worldwide. Currently, about 55% of Twitter’s audience is international, according to comScore. This number too will continue to grow.
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Daniel D. is an avid writer on various internet marketing topics and is the founder of the Doctor DubLi Team. He creates innovative marketing tools for novice and aspiring networkers worldwide from his office in Suburban Detroit. Learn more about his business and how his team is seeing success by integrating
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