For most people and consumers an automobile - be it cars , trucks or SUVs are the largest single investment that they will make over their lifetimes. On the other side of the coin or road, it will be their biggest single form of financial outlay. Real estate and houses increase in value. Automobiles , from the moment the proud new owner drives their vehicle off the lot depreciate. You can count on that . On top of that cars and autos demand regular inputs of gas and repairs. True a automobile provides transportation . It may allow the owner a job and a livelihood with which to earn their livings.
yet you can count on it. Owning a car is an expense that few realize or even add up in total.
Yet that new vehicle sitting in the driveway , rusting away on an ongoing basis is their main source of pride that they have made it in life.
A car in many ways for young people is a representation of their youth. The power, speed excitement all characteristics of youthful masculinity makes cars very attractive to the young crew. We have a society that has been pressed upon by social conditioning that having a fast and nice car will get them highly attractive women. It all comes down to target market research. Marketing and implementation of survey research. All driven to satisfy basic human egos. When you shake your head at the amount of large gas guzzling SUVs on the roads and highways you travel, wondering how earth people can afford to drive these luxury vehicles - well its the power of marketing.
Someone after all must be purchasing these large, heavy and expensive vehicles after all. Otherwise the manufacturers and even dealerships would not still be in business and around. A simple timely question to ask - What are the speed limits on the roads that the vehicle is going to be driven.
It's not unlike seeing a high end sport scar holding up traffic on the Trans - Canada highway doing the exact speed limit of 100 km per hour? It amazing to me that financially a young adult will justify paying interest on a car to get it right away. Even through it will cost a lot more in the long run. There are qualities of owning car that I think are beneficial for a youth. Such as responsibility, Independence but at the same time when I see young people defining them-selves by the car they own. Some people can just not be content with themselves and their intrinsic measures of self expression. An expensive car is mostly just a toy. In terms of cost it makes no sense for a family or a young person to buy an expensive car yet we see it happen all the time. When I go to buy a car I'm not going to get expensive rims or the most expensive speakers in my car. As the world famous mentor, the Canadian business men Izzy Asper was fond of saying "At the end of the day did you contribute something to life, your family and society or were you just putting in time?”. Having an expensive car will only give me a brief self of esteem and further consume my ego that I need more superficial objects to fulfill me. In the end when a full and proper comprehensive marketing model is made of the automobile purchaser and their considerations it can be summarized that the marketing of automobiles and luxury transportation products is driven just like the stock market.
Although the financial markets and the financial industry are supposed to be driven be cold steeled business logic in the end these decisions and transactions ere driven by little more than emotions and even greed when it comes down to the final mile and finish line.
In the end it can be said that in mass market broadcast advertising and more up to date targeted internet sales tactics sales and marketing comes down to stroking customer's egos.
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Search Engine Targeted Campaigns Vancouver Auto Trader Kijii
