A hot topic in Internet Marketing is Pay Per Click (PPC). This is an instant form of Search Engine Marketing where searchers can find your product/server. This article aims to show you the best way to maximize profits by reducing costs.
Pay Per Click (PPC) works
As with traditional advertising you pay only for visitors' clicks to your website and then work out your conversion rates. It's all about tweaking your advertisements, website landing page and keywords or keyphrases.
Start low then increase your maximum bids
A common mistake for PPC newbies is to put too much in the pot early on. Paying too much for a keyword click can quickly drain your Pay Per Click budget.
Another mistake is choosing keywords that are inappropriate for your line of business. For example, if you sell Harley Davidson motorcycles but don't sell sports bikes then optimising your the keyword "motorcycles" will prove not only expensive (because motorcycles is an expensive keyword) but also produce lower conversions because people who type in motocycles will most likely be looking for a general motocycle dealer rather than a niche dealer.
Another mistake is going for the number 1 advertising spot. Lower positions are more cost effective because they are cheaper and searchers are also likely to click on them.
In the beginning it's better to collect data
Let's say your eventual planned budget for Pay Per Click is going to be £500 per month and your research shows you that this will allow you 100 keywords in decent positions. It would be better for you to lower your maximum bid and go for more keywords, say 200. Why? Because the more data you get, the better informed decisions you can make about keyword performance, expensive keywords and generally which keywords are going to work for your particular business. Early mistakes can be costly and leave your budget drained so test the waters first.
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