Whenever you go onto a website, it is very rare that you would look to find whether the website is a brochure website or an ecommerce website. All you really look for is the information that you came on the site to look for and then go from there. When it comes to choosing the right type of website for your business, it is interesting to know more about the benefits and the disadvantage between the two. Below are a few things to consider when going either for a brochure website or an ecommerce solution.
Functionality
In terms of functionality on a brochure site, there are a few features that you can have but there are restrictions. Features such as newsletter sign ups and contact forms are basic features that you can even get on static sites and search features, scrolling news and flash banners can also be used. Ecommerce websites on the other hand can use these features along with shopping cart options, comparing items and wishlists, which are great user features. All of these features on both the brochure and ecommerce sites can be managed via the content management system.
Design
Designs for ecommerce websites usually take on a similar structure with either a side or a top level navigation with the main content in the centre section of the page and banner links on both the left and right hand side. This structure is of course not fixed but this structure of design is suited more if the site wanted to expand in the future. A brochure website design on the other hand has a slightly more free approach as it usually doesn’t need to expand in the same way as an ecommerce solution.
Price
In terms of price, the ecommerce solution is of course more expensive option as it enables users to pay directly on the site and process the order. Although the ecommerce website is initially more expensive, it has got a greater chance of getting back the original investment and go on to make a larger profit compared to the brochure website. The brochure site is a great way of showing others what services they have on offer and how they work, but customers will have to eventually pick up the phone or send an email to make a payment.
At Advansys, our dedicated and experienced ecommerce team can talk through exactly what solution would be best in relation to your budget and the company’s situation. We are convinced that we can create a professional website solution to suit your business. For more information about both brochure websites and ecommerce solutions along with the rest of our internet services, please contact Advansys on the contact details provided.
