Reciprocal linking is a proven method to increase the traffic to a site by finding a partner site that is ready to put up your link on their pages in return for you displaying their link. The more number of link partners you have, the higher you go in ranking. How do you find a suitable link partner? I start by a key word search and follow the lead.
1. Search using your particular set of key words.
2. Make a list of the top ranking sites on different search engines.
3. Find out who their link partners are.
4. Find out the page rank of a site using Google tool bar.
5. Request such high ranking sites for a link exchange.
6. If you get a positive reply, add their link also to your site.
7. Verify that your link has been displayed on their site.
The above are the initial steps that help you identify suitable link partners. But that does not necessarily mean that you should accept any high ranking page as a partner. The relevance of the site to your content matters a lot even from the point of view of SEO. It is advisable that you stay as much as possible within your niche. If you had added the relevant keywords adhering to your relevancy, then most search results should be in tandem with your niche. This saves a lot of time and filtering in identifying sites that will suit you for reciprocal linking.
Since this is a most important technique to improve your page ranking and traffic, you should spend more time in selecting your partners. An avalanche of links will only make you look bad in front of search engines and even visitors. Chances are that you may be classified as a spammer. So while selecting a partner you have to keep the following in mind:
1. Use key words that are relevant to your site when you search for link partners.
2. Spent a few minutes to read the contents of potential partners.
3. Check for their page ranks and volume of traffic.
4. Find out whether the prospective partners have displayed all their partners’ links too.
Anil Vij is an expert author and an online marketing specialist. Get the secrets super affiliates don't want you to know. Find out how to
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