As the fastest growing vertical in search, many more users on the internet are now starting to recognise the value of local search engine optimisation and the impact that it can have on their website traffic. Also known as regional search, it is basically geographically targeting your industry’s audience when users type in a keyphase (s) into a search engine, for example "SEO Salisbury".
Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert into a lead or sale.
Another happy accident in local search is that for sites that are well optimised may also pick up rankings in mobile search, especially these days with the very popular hand held devices such as the iphone etc... .
So, here's what you need to do in order to rank for local SEO:
Be sure to have your business location(s) full address
If you have a telephone number, list that as well since some people start with an area code
Be sure to include driving directions to your location
Use a mapping service to display your location (Google maps for example)
Have pictures of your locations and name them with your street address
Make sure your site appears in any regional directory that might be online
If you can afford it, get listed on yell.com or Thompson local
Place the regions you want to rank for in your page titles
Get text links that contain the regional phrase
Sign up for Google local business centre and use the category area to add your keyphrases in
Most of these techniques are mainly common sense, by applying these simple techniques you will have a better chance of being found on the 1st page of the Search Engine results pages and If you're in business, you want people to be able to find you, right?
Spire -
SEO Salisbury
