This article written by Tom Rozof and Charles
Heflin of Social Media Science covers bleeding edge
information that Ken and I have seen first hand
to be true in the traffic growth we have seen in just
the last 30 days using content syndication ourselves.
Hope you find this piece to be as valuable as we have!
“Content Syndication”, Just what is it about ?
Quality, relevant “Content” describes the number one
motive and goal for every person engaging in an online
SEARCH. The primary goal of ALL search engines is to
deliver this quality, relevant and easily digestible CONTENT
to all its users. The search engines KNOW that this is the ultimate end GOAL
If this statement is ANYWHERE NEAR true then you have every reason to dissect, explore, test and literally devour what I’m about to share.
The idea of content syndication is the future in getting content around the internet
Content syndication currently exists in a kind of “FUTURE SHOCK” state, to borrow Alvin Toffler’s description. He defined Future Shock as the “The premature arrival of the future.”.
It’s the “future” in that content syndication is where ALL future online marketing is heading, regardless of whether people like it or not. In the very near future EVERYONE will be forced to abide by what will seem to be a very stringent code. This is not stringent to those who have practiced these syndication protocols for years and LOVE THEM because of the results they get, time and time again.
Even the words, “Content Syndication”, both alone and together are packed with stellar meaning. Quality, relevant “Content” describes the number one motive and goal for every person engaging in an online SEARCH. The primary goal of ALL search engines therefore is to deliver this quality, relevant and easily digestible CONTENT to all its users. The search engines KNOW that this is the ultimate end GOAL.
The facet of content syndication that is extremely powerful is its leveraging power.
There is no other single thing in Internet marketing that you can do that holds more leverage than content syndication.
Why?
In a SINGLE move you can (single being the KEY word)…
* Initiate the viral spread of your content to many, many networks and people
* Enhance the visibility of your content in social circles from other people propagating (spreading) your content.
* Enhance the visibility of your content in the search engines through multiple references all leading to your content
* Enhance the ranking of your content in the search engines because of all the ‘Social Buzz’ surrounding your content
There is simply NO other more efficient action you can take in Internet marketing today that has more leverage, none. You can effectively narrow your marketing tasks down to simply writing educational, enlightening and entertaining content for your target audience, syndicate that content and watch as your target audience begins to arrive at your website in perpetually growing numbers.
No other form of Internet marketing is this easy and none is more powerful in terms of time spent to reward gained.
Of course to use this leverage you will have to go through a paradigm shift in what you “thought” Internet marketing was all about. To use this leverage effectively you must forget marketing and start being educational, enlightening and entertaining to the audience you wish to attract. Then this audience will seek out your wares, no selling required… Sales just happen.
It is a shift away from the “pitch” and into quality of information which leads to sales. Internet consumers are VERY wise these days. They base their judgment of what to buy based on trust and social mention. Consumers are savvy now; they know how to research to find the answers they seek… Are you going to be one that answers those questions in an educational, enlightening or entertaining way or are you just looking for a sale?
To harness the leverage of content syndication you MUST shift your thinking and forget about marketing. As you forget about marketing and focus on delivering quality content, marketing will happen for you automatically. How is this for counter intuitive?
Are you ready for some FUTURE SHOCK? … If not I suggest you get ready. It’s already here!
Thomas Rozof & Charles Heflin, SocialMediaScience.com
Hope this was helpful for you!
Any questions please feel free to
Contact Ken or Kathy
704-258-2045,
