Get the best out of your email marketing campaign

New subscribers to email marketing often ask us how they can ensure that their email marketing campaign will be a success. Over the years our experience has taught us a few simple rules which we advise our clients to apply:

• Keep it simple
Whether it’s a monthly newsletter or your first product based email marketing campaign keep your email focused on the message you are sending. Remember your recipient has a limited amount of time to read your message so get straight to the point.

• Target your audience
Sometimes the most obvious marketing rules are forgotten first. Check your list to ensure that the recipients have expressed an interest in your products or services.

• Timing
Think about when you intend to send out your campaign. Are you emails going to be opened if they are sent out first thing on Monday morning or are you more likely to get a good response if you send your campaign out on Friday afternoon?

• Check your email
There’s something about email messages that stops people from checking them before they are sent out. We’ve all experienced that sinking feeling when the send button has been pressed in haste! Check and re-check that all the information on your message is correct. If you are addressing the recipients individually make sure you have got your Mr / Mrs correct, there’s nothing worse then a sloppy message full of typos. A good trick used by proof readers is to read your document back wards. You are more likely to spot mistakes this way.