While the design layout and desired goals of just about every site are different, there are some common elements that go into creating a great web site which will appeal to your visitors and the spider-bots of search engines willing to list your pages.
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Avoid trend-scripting. By this I mean that utilizing the newest web technologies and scripting systems is fine when it improves your user's experience on your web site, but do not add fancy do-hickies just for the sake of having them.
Keep your graphics and other media as low as possible, and file sizes as tiny as possible. With pictures that you do use, be certain to include a descriptive'alt' tag. This has two purposes, for visitors who are viewing ( or listening to ) your web page in text-only mode, it allows them to know what your media file represents, and for search engines it gives their spider-bots more info to rate your pages on.
Use valid XHTML coding. There are a rising number of people browsing the web on mobile devices and you'll make more friends ( and repeat visitors ) with them if your pages load properly and fast for them. Unless you have the data or cash to offer a special mirror of your web site that's designed specifically for mobile devices--which is the best option--by using valid XHTML you may at least insure that your pages are optimized as much as humanly possible for the widest range of mobile gizmo users.
additionally, most search engines appear to favor internet sites that are using valid XHTML more, so it is to your benefit all of the way around to use it.
Your site's main page should not be titled'Home'. Use titles that describe exactly what the page or site is about so the search engines and humans who see your internet site listed in search results will know what clicking the link to your page will be offering them.
First, the search engines are getting better and better at recognizing this strategy and punishing sites that use it. And second, all your SEO work should be done with the target of inflating your internet site traffic, but what good is getting plenty of traffic if the stuffed content on your pages only turns your visitors right away? Create your content for human visitors, then develop your SEO systems around it. Not the other way around.
If you run a site about Goldfish, visitors will be coming to find info on Goldfish there, not to be impressed by your fondness for AJAX and Web 2.0 functionality.
Give your visitors exactly ( and only ) what they expect and want from your page, and they'll say you've made a great web site.
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