Things you might need , like food, drinks, computer parts and some stuffs you want, are offered by stores around you. When you look at a store it's simple isn't it ?
but did you ever think how could that store help alot of people and even you ?. Stores nowadays are everywhere, examples are bakeshop, bookstore, and most
common store we know is the grocerry store which offer different kinds of foods and some stuffs. Basically you can put your own store but it requires marketing
strategy and some other skills. Some succesful persons are came to this kind of business. The most common and practical way to put up store today in over the
internet. Some businesses today put up online store for their businesses it acts like a branch for their business. You can shop online all you have to do is plugin your
computer and an internet connection and there you have it you can purchase goods online and with special delivery right in front of your door or you can pick it up
at the store. Online stores today are popular and convenient way to purchase products if happen that the product you want is not available in your place or in your
country. Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:
* Debit card
* Various types of electronic money
* Cash on delivery (C.O.D., offered by very few online stores)
* Cheque
* Wire transfer/delivery on payment
* Postal money order
* Reverse SMS billing to mobile phones
* Gift cards
* Direct debit in some countries
Some sites will not allow international credit cards and billing address and shipping address have to be in the same country in which site does its business. Other
sites allow customers from anywhere to send gifts anywhere. The financial part of a transaction might be processed in real time (for example, letting the consumer
know their credit card was declined before they log off), or might be done later as part of the fulfillment process.
While credit cards are currently the most popular means of paying for online goods and services, alternative online payments will account for 26% of e-commerce
volume by 2009 according to Celent.
Wonder why online store exist? Simply or customers it is not only because of the high level of convenience, but also because of the broader selection; competitive
pricing and greater access to information.For organizations it increases their customer value and the building of sustainable capabilities, next to the increased
profits.
The main idea of online shopping is not in having a good looking website that could be listed in a lot of search engines and it is not about the art behind the site.It
also is not only just about disseminating information, because it is all about building relationships and making money. Mostly, organizations try to adopt techniques
of online shopping without understanding these techniques and/or without a sound business model. Rather than supporting the organization’s culture and brand
name, the website should satisfy consumer's expectations. Many researchers notify that the uniqueness of the web has dissolved and the need for the design, which
will be user centered, is very important.Companies should always remember that there are certain things, such as understanding the customer’s wants and needs,
living up to promises, never go out of style, because they give reason to come back. And the reason will stay if consumers always get what they expect.
McDonaldization theory can be used in terms of online shopping, because online shopping is becoming more and more popular and website that wants to gain more
shoppers will use four major principles of McDonaldization: efficiency, calculability, predictability and control.
Organizations, which want people to shop more online for them, should consume extensive amounts of time and money to define, design, develop, test, implement, and
maintain website. Also if company wants their website to be popular among online shoppers it should leave the user with a positive impression about the organization,
so consumers can get an impression that the company cares about them. The organization that wants to be acceptable in online shopping needs to remember, that it is
easier to lose a customer then to gain one.Lots of researchers state that even when site was a “top-rated”, it would go nowhere if the organization failed to live up to
common etiquette, such as returning e-mails in a timely fashion, notifying customers of problems, being honest, and being good stewards of the customers’
data.Organizations that want to keep their customers or gain new ones try to get rid of all mistakes and be more appealing to be more desirable for online shoppers.
And this is why many designers of webshops considered research outcomes concerning consumer expectations. Research conducted by Elliot and Fowell (2000)
revealed satisfactory and unsatisfactory customer experiences.
Source: http://www.store.bitstop.ph
