The Unlimited Power of Joint Ventures
Copyright@ 2005 Oleg Ilin
We all love traffic, right? The more we have the better.
Never can have enough of it.
And if we have free traffic, and an extra candy with it,
such as the word "targeted" added to it, then we're in
heaven (almost there anyway, because St. Paul technically
has not provided us with a free pass to the Golden Gates,
lol).
You can change St.Paul for Buddha and heaven for nirvana if
you wish, or use another allegory which better suites your
religion or belief. The fact remains the same - to succeed
on the Internet, we need a truckload of targeted traffic,
and it's much better if it's free or at least inexpensive.
So the real question is how we can achieve this internet
marketing heaven. I'm familiar with several major
"passwords" providing the pass to the Gates - Search Engines
and Search Directories, Pay-Per-Click Search Engines, Joint
Ventures, Auctions, Link Exchanges, Forums and Newsgroups,
and of course Blogging, Pinging and other RSS-related
technologies.
I love RSS, it's possibilities are endless. Old email
system, sadly enough, is dying because of all the spam
floating around. These days ISPs go nuts to stop anything
that even smells like spam. Don't get me wrong. I am not
encouraging spammers in any way, but legitimate marketing
business suffers significant losses because of all these
anti-spam filters. And RSS easily eliminates most of the
problems... However, this time RSS is not our main theme of
discussion. We sure will return to it later, again and
again.
And I didn't mention List Building yet, did I? Well,
actually, List Building, in my humble opinion, is not even a
password to the pass - it's the only key to the Gate. No
list - no game. Sorry.
All these techniques should serve one purpose - no, not to
make a sale, but to help you build HIS HIGHNESS LIST.
Why? If you direct your traffic to a sales page, you may or
may not close the deal. And even if you do close it, it will
be one-time-only you-got-lucky-this-time event.
Even if you're selling high-ticket items, the life time
value of your customer is much higher then the price of any
particular sale.
You should treat your subscribers with respect, always
giving them useful information, unique deals, discounts and
freebies. Don't sell them crap only because you want to make
a few extra dollars. List is your virtual "real estate",
your most valuable internet marketing property.
Is there anybody else you should treat with even more
respect than your subscribers? You probably think I would
say "NO". But the answer is -"YES!". There is only one
category of people to whom you should pay even more
attention in your business practices. I'm talking about Your
Joint Venture partners.
These are the people with whom you should communicate on
one-on-one basis. No broadcasting, only personal e-mail,
chat, forum, call, or whatever. They deserve to have each
your new product free, they deserve the highest commission,
and the opportunity to start market your product with a
special pricing, the lowest you offer for this product. May
be you even should allow them to market it a few days
earlier, before you release it to the public, and even
BEFORE YOU START MARKETING IT YOURSELF!
So who are those hand-picked people? These are recognized
internet marketing experts who have the broad access to the
niche market for your product, in most cases they already
have lists of their own (or at least are building their
lists). Before starting your business relationship with
them, you want to make sure that you're "on the same page"
regarding ethical questions... I wouldn't go into much
details here, we all know the ropes - are they trustworthy,
team players or self-centered, focused on one time deals
with you or on lasting relationships, and so on, and so
forth.
Always be on a lookup for new partners, you never know when
you can meet them. Efficient JV-marketing is one of the very
effective ways to skyrocket your business.
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Oleg Ilin, the president of 1ezHost L.L.C.- website design,
development and internet marketing company, invites you to
visit http://www.1ezhost.biz, mailto:articles@1ezhost.biz
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