The following are 10 simple yet very powerful ways to increase your sales significantly:
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for similar products you sell. You could follow-up with them regularly. The goal is to begin building a relationship with your customers so you want to keep in constant contact with them.
2. You could up sell to your customers. When they're at your order page, let them know about a any extra related products you may have for sale. They could add it to their original order.
3. Inform your customers that if they refer four customers to your site, they will be entitled to a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, make sure your customers are aware of your affiliate program and that they can in return earn commissions from selling your product. This again will explode your potential sales from just one customer.
5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
6. You could possibly cross promote your product with another businesses product to make a brand new package deal. You could include an ad or flyer for other products you sell and have other businesses selling for you.
7. When you deliver your product, include some sales materials or coupons for other related products you sell in the package. This will attract them to buy more products from you.
8. Send your customers a catalog of any add-on products you might have that are related to the original product they purchased. This could be upgrading the product, unique services you offer, attachments, etc. If they enjoy your product they will want to buy extra add-ons.
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
10. Always try and send out freebies, coupons anything to get them to come back to you. These freebies should have your ad printed on them. You could have bumper stickers, ball caps, or t-shirts etc.
There you go. The great thing about these powerful strategies is that you can put them into action immediately. As I said, they are easy to start using, but the potential results could be a substantial increase your conversion rate which is your goal. It is extremely important to make your customer or prospect feel as thou they are special and always try to provide them with additional value-added items that will keep them coming back.
