Google has a ranking system which is also called as the PR or Google Page Rank. It is compatible with the search algorithm used by Google. PR value is given to the websites in between 0-10 where 10 means highest page ranking. Initially a new web site is given a zero PR. You should always try to get the 10 PR, but practically PR ranging from 5-8 is very good in the starting.
In this system of page ranking by Google, preference is given to the websites who contains more back-links on other web sites. Your site can achieve higher Page Ranking by creating more number of links pointing towards your site.
Search Engine Optimization or SEO is the technique to boost your site ranking in the search engine results. Therefore link building is the basis of SEO. So, if you want your website to achieve higher ranking in search results of Google, you will have to increase the number of links pointing towards your site. This in turn will increase the PR of your website, which will help you to achieve higher raking in Google’s search results. It is also important to note that this can be done in two ways – first by making Reciprocal links and secondly by making One Way Links.
Reciprocal Links are those links which are exchanged by the two web sites. For example if you put links of some other site on your website, then in turn a link of your website will also be placed by the person on his website.
The links which point to your website, which are placed on some other websites which have no link of your website are called as One Way Links. The best way to accomplish One Way Links on the other sites is – Article Marketing. In Article Marketing, you can write articles on the product or services offered by you including the links to your website and then you can post these articles on several web forums and article directories such as EzineArticles. It is also important to note that Google gives more preference to the One Way Links.
If you have some good articles written on the topics related to web designing and freelancers, then you can post these articles on
www.ZenLayout.com to improve Page Ranking of your site. This site is also a very good platform for the Freelancers.
