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Impact of Internet-related disintermediation upon various industries and Travel agencies and the Internet threat
The Internet has also become a large market for companies; some of the biggest companies today have grown by taking advantage of the efficient nature of low-cost advertising and commerce through the Internet, also known as e-commerce. It is the fastest way to spread information to a vast number of people simultaneously. The Internet has also subsequently revolutionized shopping—for example; a person can order a CD online and receive it in the mail within a couple of days, or download it directly in some cases. The Internet has also greatly facilitated personalized marketing which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium. Examples of personalized marketing include online communities such as MySpace, Friendster, Orkut, Facebook and others which thousands of Internet users join to advertise themselves and make friends online. Many of these users are young teens and adolescents ranging from 13 to 25 years old. In turn, when they advertise themselves they advertise interests and hobbies, which online marketing companies can use as information as to what those users will purchase online, and advertise their own companies' products to those users.
PS Carl Allison
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Tags: internet users, mail, interests and hobbies, specific group, advertising medium, adolescents, couple of days, low cost advertising, marketing companies, would like more information, travel agencies, friendster, young teens, facebook, global cash, personalized marketing
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Source: http://www.articlealley.com/article_1047908_15.html
Source: http://www.articlealley.com/article_1047908_15.html
