It is often said that the best place to hide something is in plain sight. The affiliate marketing secret is no different. Google and the ‘gurus’ all say the same thing “Content is King”
What do they mean by that? In a nutshell, they mean good, informative and entertaining content on a regular basis.
When we think about it, when we want to know something the easiest thing to do to get the information is to “Google it”. This is quickly becoming a throw-away answer whenever anyone asks a question that we aren’t too sure of the answer to, the first thing we tell people is “to Google it”.
Somehow, “to bing it” doesn’t yet have quiet the same sense of authority in a humorous way that to tell someone to go ‘Google it’ has. One day perhaps it may, but by then I think Google will be simply a part of our everyday language even more so than it is now.
Anyway, that’s taking you away from the affiliate marketing secret. There is no secret but there is a methodology that suits everyone, including you if you haven’t yet found it. The secret word is consistency.
What is consistency?
The concise Oxford dictionary 1964 definition for consistent is (n) Degree of density, esp.of thick liquids; firmness, solidity,(lit & fig.) (Consistency) state of being consistent, esp. of persons.
In today’s language it means being constant. Constantly putting new information into the cyber sphere for people to find and read easily.
The thing that writers have to be very much aware of today is the limitations of people’s reading capabilities. They don’t have the time to linger over unfamiliar words nor are they likely to look them up in a dictionary.
You may smile over my ‘old’ 1964 Oxford Dictionary but it has been my faithful friend now since school days. It is battered, covered in cracking plastic and sits at my desk above my left hand. This dictionary gives me the basis of words and over the past 45 years you would be surprised how many of them have ‘migrated’ for want of a better explanation.
The political ‘spin doctors’, PR personnel and advertising agencies have doctored a lot of our language, so for me it helps to get back to basics. So, my dictionary stays close by, constantly available. Today constancy and consistency have become interchangeable words.
But what is definitely (not yet anyway) interchangeable with any other method of successful affiliate marketing, is to get picked up by Google by meeting Google’s need for informative, entertaining and continuous appetite for good content.
Google makes no secret of that; it’s out in plain sight.
