Starting a soap making business is just about as easy and fast as starting a business can be. But, is it a waste of time or can you really make money? Well, it all depends. My family started a little home-based soap business and made and sold over 35,000 bars of soap over about a four year period. Mind you, this was just a little kitchen scale part-time venture. Maybe you could do a lot better. Here are three real tricks...
Practice first...
Let's face it. A soap business is both a manufacturing and marketing business. You build a product and then market it. So, first you need a manufacturing process and product design that are just right. What's that mean? Make plenty of soap so you have the soap recipes and process just right before you start thinking about making lots of money. OK?
Unique sells.
Lots of people make soap. Why should anyone buy from you? Well, maybe you're the only one they know of that has any handcrafted soap. Not likely. In that case, is there something that you can do that makes your soap different from other handcrafted soap? I guarantee you there is. You could have all natural scents, unique color marbling, all organic, milk soap, special shapes... and so forth. Find a way to make it unique. Tell your story.
Plan for repeat sales.
Getting a customer is the hard part. Repeat sales are the key to real success. Set up your business to get those easy repeat sales. Most soap makers won't do it. How do you get repeat sales? Easy... Brochures, catalogs, websites, business cards, toll free numbers. None of this is hard. It just takes planning.
Starting a soap business is easy to do. Making it profitable is too, but it takes some thought and planning. Without the plan, you may waste both time and money too.
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