Yakult are a huge international corporation with a vision to improve gut health all over the world. Yakult started out as a company in Japan producing one small product which helps to maintain digestive health when consumed as part of a healthy lifestyle. Today, Yakult have grown this business into a world leader of probiotics, with around 25 million people drinking Yakult everyday and they have spread their operations in to 31 countries across the world. Yakult have over 70 years of experience in understanding the importance of good digestive health and how to maintain a healthy gut and are keen to spread this knowledge to people every day.
Recently Yakult have redesigned their UK website to promote new features and to continue making it as simple as possible for users to find what they’re looking for. The new website incorporates a brand new recipes feature, free health plans and a latest news section to promote their events and also offers free gut health tips. The design of the site fits perfectly with their new TV campaign to maintain a professional brand across all media and to give a fresh, modern image to customers.
Behind the professional exterior of the website is a complex, and completely customised, content management system to hold and organise all of the data brought in by the website. The solution includes extra functionality to give Yakult all of the reporting features they need to make market research as easy a possible as well as a bespoke customer relationship management application. The web development company, Advansys, also look after all of Yakult’s internet marketing needs, spreading their brand across search engines and providing effective email marketing.
The client is very pleased with the website and all of the services provided by Advansys they have provided a comment from their brand and marketing management team;
"Originally we had asked Advansys to work on a one off project, delivering a solution to our online health programme which needed be easily accessible to our consumers and record and report large amounts of data. Having impressed us with their technical expertise and ability to understand and get to grips with our business needs we have now been working with them for two years and rely on them to provide us with support on all things digital and online. They have most recently finished re designing our corporate website, bringing it in line with all of our other marketing communications. The internet marketing and web developments have dramatically helped to improve our online performance in the UK and improve our internal processes by managing data online in their systems, which were custom-built to our exact requirements.”
Advansys are specialists in ecommerce solutions with an expert design team to create a website that projects the impression you want to give as a company, taking into consideration your market and brand identity. These design skills together with a team of experienced developers with the ability to build advanced web applications gives Advansys the capability to provide any business with the perfect website and increase their online visibility.
