When we talk about interactive advertising, the terminology employed can seem as baseless jargons and the phrases may not be comprehensible to common people. There are different kinds of words for example, hits, ad impressions, rich media, text links, ad servers and page displays etc. but have you really given thought to what do these terms mean literally.
If you want to achieve your business goal, then this mandatory that you need to adopt a advertising cum marketing policy. Nowadays new media or digital advertising in the best method through that you can target the desired audience. It has numerous benefits such as it has global reach as well as it can be targeted to a specific geographical reason too. It is quick and less expensive. But It is mandatory that to understand the interactive advertising technique, first we need to understand the basic terminology related to it. We have sorted out some of the basic lingo used in Interactive Advertising.
Interactive Advertising Terms Glossary
Ad material – It is the most creative aspect of any advertising campaign that and includes all the copies, the inventive artwork, designs and the URLs of the sites.
Ad serving – The process of delivering the advertisement on the user’s PC through the server, the way in which the ad is displayed on a browser or is cached. Ad serving is usually the responsibility of a web publisher or it can also be done by a third-party ad server.
Ad space – The name speaks for it. Ad space is the positioning that an ad gets on a webpage. It means the placement or the space the advertisement is allotted on that particular website. There are numerous spaces for advertisements on a single website and multiple ads can exist on one single website.
Alternate text – It is the set of words or a phrase that appears on the user’s website when he has disabled the loading of the image in his settings. This may also appear when the user might click on the stop tab while browsing. The Alternate text may appear as a balloon text when the user lays the mouse pointer on an image.
Banner – A horizontal graphic image that is exhibited on an HTML page and that serves as an advertisement. They’re also known as banner ads.
Clicks – When the user reacts to an online advertisement displayed on his browser, it is saved as a Click. There are three categories of Clicks – Click-throughs, in-unit clicks and mouseovers.
Click-throughs – This is the action that follows a hyperlink and is useful to measure the success of an internet ad. If we divide the figure of users clicking on the ad on the website by the number of times the ad was displayed, we get the click through rate.
Hit – When a user opens a webpage on his computer system, a request is sent to the server of that website to commence the downloading of that page. Each constituent of webpage requested to be opened which includes the graphics, the media and the text is recorded as a hit by the web server log file of the website.
These terminology are very useful in the case if you want to run an inhouse advertising campaign or you are looking to hire an full service digital agency. As if you are looking for hiring an interactive agency then you should understand what is status of your campaign and these term are helpful in targeting sucess parameters over the time period.
Author has vast experience in the digital marketing strategy planning and management. He is currently associated with the premier full service
digital agency that combines a strategic brand consulting and design expertise of an
interactive advertising agency.
