Lets take a moment to ponder search engine optimization. Blue Monkey Media SEO point of view. While doing research on the other options for web design firms in Minnesota and North Dakota, my feelings towards BMMI's originality were reinforced. I pose this question to potential webdesign clients. What has more value? A baked potato that one million starving people are looking at or a shrimp dinner that is locked in a safe. It is a silly question, but it does drive the point home. It does not matter if you have the best design on the planet. If people cannot find it on the search engines, it does not exist!


Dozens of clients with whom I have spoken initally stated that they just wanted a brochure website. Then, after a bit of conversation, they reveal that they also want to be found by search engines. Well, as you probably guessed, two pages of text on the internet are rarely found.

Photographers are famous for building websites that are as pretty as a picture, but their sites contain nothing but pictures. They use flash, animated graphics, copyright protection schemes, and all sorts of search engine baffling techniques. I once talked to a popular commercial photographer who was afraid that if he was found, too many little people would telephone him. What exactly are "little people?" To my shame, I eventually gave up on him. My answer for him is: little people know big people. Research tells us that, as of 2001, 98% of all well-to-do people had access to and used the internet; whereas, only 65% of the not-so-well-to-do used the internet.


I do not believe that becoming wealthy is a matter of luck. It comes through hard work and executing a plan. Planning is intrinsic to research, and when it comes to research, the internet is the best place to start. On the other side of that spectrum is the low income internet user. This group, in general, replaces research with entertainment. Let us remember that this is a generalization and there are many exceptions to these rules.


In talking to one of our clients who sells home constuction products, I learned of an interesting statistic: in the midwest, most building takes place in spring, summer, and fall. Many people begin researching products late in the winter, prior to their spring projects. However, this client's busiest time of the year is late fall. We determined that his clientele, "the well-to-do," planned far in advance of their not-so-well-off counterparts.


The Blue Monkey web design staff is constantly working at amaking search engine placement obtainable for the average midwestern business. By implementing user-editable websites, we are empowering our clientele to command their own search engine placement.


I have seen countless sites get decent engine placement shortly after being launched. They would hold their standing for a short time, but then the websites would go unchanged for months and then years, eventually passing on to the stale website graveyard. Many businesses think that a website is similar to a main street billboard: put it up and they will come. What they fail to consider is that there are a million or more billboards right next to them.


The internet is content driven. A good, information-rich website is an excellent start. The next step is to change that website frequently. The search engines only want to give the most applicable information to the internet user. Our Blue Monkey web designs will allow you to make those changes efficiently and frequently without investing continuously to have our staff update for you.

For more details on search engine optimization and web designing services, please visit us at http://www.bmmi.us/