The blog design is something that is important when looking to earn money. Now granted there is a great deal of choices as far as color, content and information, but the layout should be maximized around advertisements as well as links, since that is where a large part of the money comes from! Instead of having to rearrange or move things it is best to set the blog up correctly in the first place, this solves down time as well as improves the ability to build a good income from the blog itself.
The Design Itself
The color, theme and overall gist of the blog are certainly up to the owner. There are colors that go better together and some fonts are easier to read than others. However, whatever looks good and fits with the topic of the blog should be acceptable. Some blogs can become overrun leaving the reader feeling over whelmed. To keep this from happening, consider a more simplistic blog, with additional pages instead of trying to cram it all into one page. To get other peoples input, ask friends, co-workers or associates their honest opinion of the overall appearance of the blog and make changes as necessary.
Layout Maximized For Advertisement
The overall blog design should focus on making money from advertisements. This is by far one of the most important aspects of the blog because these are the life blood of the blog, granted there may be income through product sales, however advertisements are just as important. Consider tools such as text link ads, which allow consumers to advertise on a set or specific area of the site. For example, company A might purchase a block of space on the home page and then resale spots to companies B and C. These advertisements do not interfere with anything else, but can bring traffic into the blog as well as derive some income every month.
Links & Affiliates
Linking to other sites and allowing affiliates to advertise on the blog is very important to the overall blog design as well. All of these affiliates and links provide presence in the online world and that is exactly what the blog needs. There is millions spent online everyday and with those links being strategically placed throughout the blog, a share of that income can be had. Establish the blog with a good affiliate marketing company and link up with as many sites as possible. This helps stir income and it also drives traffic!
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Source: http://www.articlealley.com/article_1060625_81.html

