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On-Page Ranking Factors

Date Published: 02nd September 2009
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According to rand, many factor importance in SERP ranking. See below list of keywords importance factor for ranking:
1. Title tag in keyword -- 66% very high importance
2. First Word(s) of the Title Tag with keyword-- 63% high importance
3. The Root Domain Name in keyword -- 60% high importance
4. Keywords in The H1 Headline Tag -- 49% moderate importance
5. Use keyword in Internal Link Anchor Text on the Page -- 47% moderate importance
6. Use keyword External Link Anchor Text on the Page -- 46% moderate importance
7. Keyword Use in The First 50-100 Words in HTML on the Page -- 45% moderate importance
8. Keyword with Subdomain Name -- 42% low importance
9. Page URL with keyword text -- 38% low importance
10. Keyword Use in the Page Folder URL -- 37% low importance

11. Other Headline Tags (

) -- 35% low importance
12. Image Alt Text with keyword -- 33% minimal importance
13. Number of Repetitions in the HTML Text on the Page -- 33% minimal importance
14. Image Names Included on the Page(e.g. first.jpg) -- 33% minimal importance
15. Use in or Tags -- 26% minimal importance
16. Keyword Density -- 25% minimal importance
17. Keyword Use in List Items
  • on the Page -- 23% very minimal importance
    18. Use in the Page’s Query Parameters (e.g. seomoz.org/page.html?keyword) -- 22% very minimal importance
    19. Use keywords in or Tags -- 21% very minimal importance
    20. The Meta Description Tag with keyword -- 19% very minimal importance
    21. Keyword Use in the Page’s File Extension -- 12% very minimal importance

    22. Keyword with Comment Tags in the HTML -- 6% very minimal importance
    23. the Meta Keywords Tag in keyword -- 5% very minimal importance


    * See below list of on-page (NON –keywords) factor for ranking:

    1. Unique Content on the Page -- 65% very high importance
    2. Freshness page creation -- 50% moderate importance
    3. Use of Links on the Page that Point to Other URLs on this Domain -- 41% low importance
    4. Historical Content Changes -- 39% low importance
    5. External-Pointing Links on the Page -- 37% low importance
    6. Query Parameters in the URL vs. Static URL Format -- 33% minimal importance
    7. Ratio code & text -- 25% minimal importance
    8. Existence of a Meta Description Tag -- 22% very minimal importance
    9. HTML Validation to W3C Standards -- 16% very minimal importance

    10. Use of Flash Elements -- 13% very minimal importance
    11. Use of Advertising on the Page-- 11% very minimal importance
    12. Use of Google AdSense (specifically) on the Page -- 8% very minimal importance.


    This has a noteworthy impact on SE results you should make your site as search engine friendly as Potential. We can offer you everything that you & your website may need for online success. So look no further, Contact for SEO services.
  • Tags: title tag, urls, meta description tag, meta keywords tag, density, anchor text, link anchor, file extension, repetitions, first word, freshness, page creation
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