Yikes. I hope that doesn't sound like a good thing to you (cause it's not!) Believe it or not, this is going to have a lot to do with goal setting and is an ode to Brian Tracy's book, ?Goals?.
So how is ?The Comfort Zone? akin to goal setting?
Here's the deal. When you become a real estate investor, you have certain things you want to accomplish. You have certain goals that you want to reach. Whether you write these down or not, that's what you want to get done, right?
When you sit down and write these goals out (and I really hope that's what you do), how many of your goals or plans are ?softball pitches? - easy goals for you to reach daily so that you can pat yourself on the back and say, ?Look what I'm doing?? Here's where the issue with ?The Comfort Zone? comes in.
When you set those easy-to-reach goals for yourself, you are setting yourself up for potential failure later. How? Once these goals become easier and easier to reach, you fall farther and farther into ?The Comfort Zone? without even realizing it.
You say, ?Oh, I can do this no problem. I will just work on buying one house this month just like the last 6 months.? OR ?I'm not worried about marketing this month. I've done well so far.? and farther and farther into ?The Comfort Zone? you fall until you don't even know how to get out of it.
Here's what you need to do: Start setting slightly difficult or challenging goals for yourself. Figure out what you need to do to start pushing yourself to accomplish more. In fact, when you're setting a goal, if it feels 'doable', up the anty. If the goal makes you feel slightly uncomfortable about acheiving it, then you've hit the mark.
Make your goals a challenge, but not out of reach and you'll find them more rewarding to reach and can stay out of "The Comfort Zone".
