Some marketers forget why they're on Twitter and blast followers with an unending series of repetitive tweets about how great their business opportunity is. Don't be "that guy." Twitter is essentially a social network so word travels fast if you're just another guy with something to sell. On the other hand, if you have the kind of online presence that people are curious about, then word will travel fast that you're worth following.
Here's a short list of Twitter tips for your page setup that can have a huge effect on the number of people who will end up visiting your website:
Add A Clickable Link To Your Website In The BIO Section - Why waste that precious piece of real estate on your Twitter profile page? By adding a clickable link that takes visitors directly to your website, you're making life a lot easier for them. People like it when you make life easier for them. Just make sure you're providing a URL link (include the http://) and not just the domain name of your site. It's the simplest thing to do while it can also has the greatest potential to drive traffic to your website.
Get Into TwitPics - When words fail you or when you need to show rather than tell, you can help people understand what's going on in your life and your business by using TwitPics to send out pictures to all your followers. Pictures really are worth a thousand words! Here's another Twitter tip for you: start at TwitPics, the top service for sharing pictures through Twitter. Recently, TwitPics and close rival, Yfrog, have even developed tools dedicated to sharing TwitPics and Yfrog images in real time. Think of the possibilities for grabbing someone's attention and getting them to come and drop by your site!
Tweet Your Videos - Video is the fastest way to create rapport, trust and be liked. Be sure to add your call to action at the end of the video so your followers know what to do when the video is over. For this, you'll definitely want to check out TwitVid, a video sharing site that's crazy simple to use. Just log in with your Twitter credentials, choose your video file (up to 1 GB or 20 minutes), enter a comment of 117 characters or less, and hit the tweet button. Done! You can also retweet, share, like, and reply to other videos on this site, just like on twitter itself.
Create A Twitter Badge - In a nutshell, a badge can add additional personality to your page and make it more of your brand! Within that badge you will want to add links to your website and other social networking (Facebook) and social media (YouTube) content your visitors can check out, so they can get to know you better. There are lots of tools out there that will help you with this, but if you're just starting out try www.twitbacks.com first. It's one of the easiest to figure out. If you want to customize your Twitter badge further and make your page setup really "pop," simply Google "custom twitter badges" or "custom twitter backgrounds" and be spoiled with tons of choices. A little thing like making your Twitter page more presentable can have a huge impact in driving traffic to your website.
Get Creative With Your Advertisements - This is really were your personality shines and it's all about how you come across to your followers. Take the time to think about what you say and how you say it. You want to strike the right chord and get a response that leads them back to your site. Don't just throw anything up there; write something unique, compelling, funny or crazy enough to get anyone that sees it to click on the link to your website. It's much better to be looked over than overlooked! But don't forget, keep it relevant! Otherwise, your followers will follow someone else and all the page setup and Twitter tips may not be enough to get them back.
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Brian Horwitz is part of an elite group of
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