Just because you’re pregnant doesn’t mean you have to resort to brown and boring maternity wear! Maternity lingerie now comes in a variety of sophisticated and stylish designs, for all types of women.
What you wear expresses your femininity and being pregnant is one of the most feminine, sensual times in your life. Women know this! Designer maternity wear provides you with the ability to feel feminine and glamorous at a time when you just sometimes don’t. When I needed to buy new lingerie during my first pregnancy, I searched high and low and could only find traditional, uninspiring maternity ranges. I was used to gorgeous designer lingerie and the thought of wearing unattractive pieces during my pregnancy and beyond filled me – and my husband - with horror. So, I started my own maternity lingerie company.
Designer maternity lingerie provides you with the fit, comfort, practicalities and variety of sizing that you need during your pregnancy. It also makes you feel ravishing! I was my very own case study and soon realised there were a lot of women like me. Lingerie can be gorgeous and sensual as well as having a practical aspect. This applies to maternity lingerie as well and is typified by the use of gorgeous colours and fabrics, soft cotton, breathable linings and clever seam construction to ensure no rubbing or chafing. Maternity does not mean matronly!
As important as underwear is maternity sleepwear. Maternity clips are easy to use with one hand and again, luxurious fabrics are used – those precious hours of sleep need to be perfect and your awake time kept to a minimum.
When to indulge in your new designer maternity wear is a question we are often asked. You will become uncomfortable in your regular lingerie as your body changes and grows – this is usually around the three to four month stage. I recommend you visit a professional bra fitter. Depending on the development of your bust you should be fitted again around the seven month stage, but if you ever feel constricted by your garments, go for another fitting. Designer garments are as wearable and comfortable as any lingerie. It is a fact that nearly 80% of Australian women wear the wrong size maternity bra – alarming, but true. Make sure you get well fitted for your maternity wear and for the changes you will go through after the arrival of your precious wee person. A well fitted bra will give you good bust shape, flattering profile and help with your posture – not to mention the fact you will feel great about yourself.
While designer wear has been seen as an exclusive, we have broken down those barriers and made sophisticated and stylish maternity wear achievable for as many women as possible.
