Keyword research and pay-per-click (PPC) is only beneficial if you do it correctly. But if
you want to start off on the right foot the pay-per-click company that I use and highly
recommend is Creative Digital Media. I currently use them to manage all my PPC campaigns.
They are very thorough and do a fine job at choosing the right words to produce winning
campaigns for my business.
For keyword research I usually just use keywords that come to me. But I do use some tools to
help me in brainstorming keywords and potential keywords that I believe people may be
searching for in my niche. One tool I use is SpyFu.com. Spyfu allows me to see what keywords
my competitors are using. I use this tool to see what my competitors are doing and to see
how they’re doing it.
Amazon is another great resource. If you go to Amazon.com you can see what words people type
in when they’re going to buy products off of Amazon.com. Take a look at the keywords for
book titles etc. This is a great way to find overlooked keywords that your competitors may
not even consider using in their campaigns.
After using these tools what I do is I may take them over to some keyword program like
Google’s external keyword tool. Basically, what you’re doing here is looking for low
keywords that you can get a lot of clicks from. You’re looking for keyword searches people
will be using to hopefully opt-in to your website. Once you have them opt in, then you can
drive them to pages where you have AdSense. This is a great way to make money off of
customers who don’t buy from you. But it also allows you to make money to fuel your PPC
campaigns. Basically, you’re using Google AdWords to make money off of Google AdSense. Let
me explain:
After they opt in, send them to a page where you’re going to make good money from them. Then
you can do something like promoting a Clickbank product or a similar type of product. This
is the perfect arbitrage situation.
Your goal with arbitrage is to ensure that the money you make off of AdSense is higher than
the money you’re spending. So let’s say you’re getting a dollar per click and you’re paying
25 cents per click. So, you pay 25 cents per click to get somebody to go to a page where you
make a dollar per click. Basically, one of every two people that go in on that page click on
that link, that means for every 50 cents you spend, you’re going to pretty much double your
money. The way to do that is to use different programs. I’d recommend programs like MSN to
drive it to the AdSense page, use CPV to drive them to the AdSense or use your own list to
drive them to the AdSense page, so you can really have a true arbitrage situation.
Proper planning of your keyword and PPC campaigns is essential to having a successful and
profitable campaign.
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