When you print postcards, it should always have an impact. It should have the power to evoke feelings and communicate vivid messages. That is why when
printing postcards, I like to print power postcards. To
print postcards with power, you only need four characteristics to integrate into your postcard printing.
• Design vibrantly with more color – The first characteristic of a power postcard is its color design. All postcards that have impact usually have a vibrant color finish. Whether it is a colorful picture of a landscape or object, or it might be a classic black and white scene the color must come out vividly as in reality. People’s eyes must be attracted to it so that they can experience its full impact. So it is a must to use the good old four color CMYK printing process to print your power postcards. Leave spot coloring behind and go full color. It might be expensive, but the power postcard is well worth the price and the vibrant designs.
• Add that shine and gloss to paper and ink – Another characteristic of a power postcard is its printing material. Typically to impress people, a power postcard is made with glossy paper, with equally shimmering and glossy ink. These are basically materials that have been coated with a reflective material so that the light is reflected when it gets hit. The result is a nice professional finish that looks expensive even for a postcard. In fact it is a bit expensive, but the impact it has on people is priceless. Everyone will want to look at a seemingly expensive shining postcard.
• Think thicker heavier – A power postcard also has thicker and heavier paper. This is basically used to strengthen the
print postcards against weathering effects and physical damage. While of course thicker and heavier postcards are much more expensive to produce, the lifespan of it is three times longer than the usual postcard because of its extended durability. It will hardly bend and it can take a lot of casual physical punishment. Coupled with the reflective and moisture resistant coating this makes the power postcard really good for long term marketing and promotions.
• Placing that “certain something” – Finally, all power
printing postcards should have that “certain something” that makes it special. This can come in the form of its main image, or its overarching theme. It can be a slogan, a special shape or a special character. Anything that you can place in your custom postcard that is unique and very original is your certain something. It should be what identifies your postcard from the rest. Try to think of something like this with your design for your color postcards and it should have its own original and distinctive power.
So that is it. That is how you print power postcards. Use this guide to help you create them. These are perfect for marketing and promotions. Good luck!
