How can you trust an
Professional SEO company who can't even provide a good web content for their site? I came across an SEO company in melbourne who offers "the best" Professional SEO service but can't even make their site rank in the major search engines.
Not to belittle the start-ups, after all everybody began that way,in small then becomes bigger. But it is always best not to claim something that you cannot definitely deliver. Taking on the big boys is definitely a goal that any SEO company should hope to achieve but it has to be done carefully and decisively.
Your future clients will want to visit your site to see if you are a company worth hiring. Imagine their surprise if they saw a lot of erros in your page and it is not even optimized! How can they trust you with their business when with your own company you can't even take care? Clean up your backyard first before you go and clean up the others' backyard. Meaning, your site should be as optimized as it can be. Do to your own website what you claim you can do for others because they - the customers - will be looking at your track record before they entrust to you something really important for them, their business.
It is good that you are offering a cheaper/reliable and result oriented alternative to people, but be careful in going too low in your SEO services rate. You might bring the whole industry down and you might not be able to sustain what you initially offered. Sure, people will flock to your site because you offer lower rates, but if your service isn't something that is worth it, then you can be sure that they will transfer to somebody else. Companies who know the worth of their money will not hesitate to pay bigger amounts to people who are sure to deliver quality work. What important is the output and credibility.
You want to success in this business, then know your worth in gold, give your clients the best service and truly care about the business they entrusted to you. Do these and you are on your way to become the
best professional SEO company that you could possibly be.