Online Businesses as well as companies have worked hard with SEO firms to optimize their sites for getting them listed as high as possible in search engine results. Some of them have managed to get optimum results but are not ready to compromise their rankings by making changes to their portals, in order to improve their conversion rates.
This calls for urgent attention towards the methods employed by online businesses to improve their rankings as well as profits.
What would you choose?
Business and profit-making go together. What do you want? You can either have traffic of 100,000 visitors with a 100 odd sales or you can have traffic of 2,000 visitors with 1000 sales.
Most businesses and companies do not understand this concept. Truth has it that most companies that enjoy very high rankings on major search engine results have a conversation rate of less than 3%.
The process of
Website optimization is considered a complete failure if the rankings decrease or the amount of traffic decreases. It needs to be clearly understood that ranking is not as important as sales.
Need for a Better Analysis
Companies who are proud of their high rankings need to have a better knowledge of their analytics. They need to have a good know how of the way visitors and potential customers visit their sites.
Most online businesses put in great efforts to get their sites ranked highly on search engine results through the use of SEO but fail to see that they might have a problem with their ongoing strategy. They even fail to accept that the method of Conversion can radically improve their online performances.
The Balancing Act - "SEO" and "Conversion and Persuasion" are equally important
This would involve the use of Conversion and persuasion optimization on a business portal. It will, although decrease the amount of traffic to the website but will improve the conversion rate to a great extent. This will consequently improve the number of sales as well.
Two relevant Questions that Online Businesses need to ask themselves.
So, what is wrong with the fact that your site will now receive relevant traffic only?
1. Is it wrong on part of the website optimization process to remove visitors that accidentally stumble upon your website?
2. Isn't it important to only speak to those visitors who are genuinely interested in your product?
The choice, at last, is yours! Do you want to keep getting yourself listed at the top of every search result without the desired number of sales or do you want to want to focus on genuine potential customers by providing them with a user friendly site made up the best content?
Go online to read some relevant articles on the subject for a better understanding.
