Search engine optimisation can sometimes be quite complex to new comers and learning the SEO language may take some time. To speed up the process slightly we’re offering some SEO tips to help get your started.
- Title tags- Your title tags are given a lot of weight from search engines and are one of the first pieces of information that they will read when they hit your website. Title tags are used to define the subject of each page and should include a lot of keywords for the search engines to crawl, although don’t make them much longer than 67 characters as that is what is read by Google. Title tags also show on search engine results pages and influence where users will click so ensure to make them as relevant as possible.
- Header tags- Using appropriate header tags is essential for good SEO health on your website and you should use one keyword rich H1 tag per page, no more, no less. This tells the search engine exactly what the following copy is going to be about in a few words. Without any headers the SE’s won’t know what keywords to associate your website with. If you’re worried about the look and feel of your website when using headers then you are able to amend the style to suit the design.
- Body copy- The homepage of your website should contain at least a few hundred words about the topic of the website and hopefully more chunks of text across other important pages of the website as well. If you do have copy on individual pages then you are likely to receive results linking to these pages which is very beneficial for ecommerce websites to give effective landing pages. Copy helps to back up the keywords in your title tags and show the search engines that you are knowledgeable on the topics you claim to be. Copy also helps to build up your website as an authority and therefore helps to create the end goal of high SEO rankings.
- Nofollow tags- Google PageRank is given to webpages that are found to be authoritive and helps websites to gain good search engine rankings. If PageRank is leaking to ‘no-money’ pages, such as contact or terms pages, on your website then you are wasting that PR and it should be redirected to a more important page. Nofollow tags help you to channel this PR by preventing the flow into pages that are linked with nofollow.
Always remember that SEO is all about the details and the smallest change can have dramatic affects on your rankings. If you are looking for more SEO tips then check out the SEO Junkies website which is constantly updated with new SEO information. SEO Junkies are search engine optimisation experts with the ability to get your website to the top of the search engine results pages.
