In your
opt-in email marketing and promotional efforts that there are two real objectives, to maximize sales and to leverage automation to have this occurring automatically, so you have some time to do the things you'd like to do.
the first objective : Maximizing Sales. How is it possible to do that while also creating a happy customer base?
1 ) Sell through education, in what Mike Dillard calls Sellecation. This is actually the key to reaching people with a sense of contribution and breaking down all barriers, opening that tunnel directly to the place of influence in their lives. Educate and contribute first, and the law of reciprocity will kick in, with you gaining a special place in the hearts of the prospects and soon developing a robust & good customer base.
2 ) Under guarantee and over deliver. Surprise your audience with free bonuses such as training videos, extra audios or reports, or complimentary tools upon purchasing.
three ) Be thankful. Send a thank you e-mail at the least and potentially a thanks call once you have the structure to support that. Perhaps for repeat buyers 3x or more, do a complimentary twenty minute consulting session. Remember, don't go over the top, but keep a perspective of gratitude with your customer base and they'll appreciate it. You are setting yourself apart with every such action and will lead to a torrent of folk very curious about what you've got to say.
Increasing sales is great, but how are you able to increase faithfulness and probably cut back your price of customer acquisition to nearly zero? There are several strategies, these are some of the most effective :
one ) Remember it costs a lot less to keep an existing customer than to discover a new one and create loyalty. So, find ways to reward and delight your clients. Encourage activity that you'd like to see repeated. As an example referring ten e-mail contacts through a viral tool should be rewarded with a bonus of price. Purchasing should be the no 1 activity that's rewarded. Why not hold a special biweekly webinar for those that have acquired 3x or more?
two ) Consider making your own membership site, with a free level of membership and content access, as well as few paid levels with higher content levels. Invite everybody to be a free member to get the basic content, then provide many teasers within the backoffice of the membership site to show them the benefits of the silver or gold levels. Again, samples sometimes override the fear of commitment.
3 ) show, Involve, and Upgrade at each opportunity. As in the membership example above, remember, that people enjoy making tiny commitments, one at a time, after they evaluate the value at the last step. Remember you have concurrent mini-sales funnels for each project you expose your audience to. These mini-sales funnels
four ) Put the communications for these mini-sales funnels into a 1-2-3 autoresponder sequence. This means to put number 1 and number two as an educational pre-sale with no offer, then an easy and simple VIP offer in e-mail 3. Pre-selling will increase offer take up. Also this will automate your incoming cash, and place your profits on autopilot!
