The best way of feeling more natural in front of the camera is to just practice more and more. The great thing about it is that you can always delete and restart. I would suggest taking up a flip camera, doesn't have to be high definition, but it does need to be a decent quality. I suggest taking at least five takes of your first video until you are happy with the results. Play each one, and once you find the one you like, stick with that one and make a new video. The key is to come over natural, yet excited about what you may be offering. You have to realize that in front of the camera. You need to be a little more animated with your gestures and facial expressions to get the point across. That means you have to cannot act a little over-the-top. To achieve the proper results of a great video. Test it out with your friends and asked them what they think of the video. In many cases you may want to take another opportunity later on to upgrade or get a better video quality.
Try not to script out what you're going to say, but rather have some kind of guideline and practice before you turn on the camera. I suggest taking a look at other peoples videos. Pick the best videos from your favorite people online and try to copy what they did. In doing this, you become more like them. Most likely creating a professional quality video and achieving the results you are looking for. Remember not to pitch on the video, but just explain what you offer and let the ad copy and bring out the benefits for you.
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Source: http://www.articlealley.com/article_1074758_15.html

