When you are putting your business together you need to look at the whole picture. If you have a theme and stick with it throughout all the details it will help people to remember your place. Even a serious business has a place for some whimsy. If something will make people feel more comfortable then it is a good idea for business. So consider some fun ideas when you are just starting or even refreshing your business.
One of the best themes that had nothing to do with the business it represented was actually done locally by an optometrist. Dr. Mary Pebble ran a professional looking office and did a nice business. When she decided to move her office and update it, she thought it would be fun to add a personal touch to the office, so she did the theme for her office in frogs.
I loved the way she made her office look and feel so vibrant. With the green walls and the relaxing furniture you could almost get a sense of being in a magical swamp. She even had one of those CD's that have recorded swamp sounds instead of that awful canned muzak that a lot of Doctor's use. She went as far as keeping the theme going with her office supplies and business cards. She made a cute webbed looking frog foot print as her logo and she had small stuffed frogs that wore her name and logo too for new patients.
Now one may think that this doesn't seem professional, but the office looked very classy and what she noticed is that the theme that she was using in her logo and on her promotional items was getting her a lot of attention. Her promotional magnets served as a great reminder to people about their need to schedule an appointment and the colors and uniqueness of these promotional items really made them stand out.
After reading this you must understand the idea that you don't have to be in the pet industry to use tropical fish for a theme. You don't need to sell what you use to make your office and advertising go together. It doesn't even need to have anything to do with it. Something fresh and new will make you stand out and that is all you need.
Promotional keyrings that go with your nifty new office design can go home with each visitor. Use
promotional apparel for office wear to complete the atmosphere in the space.
