Tips to increase email marketing delivery

Spam filters are the heart of all internet service provider. If you provide spam-proof email accounts, you will grow.

What about your company? Email marketing is a good way to advertise legally and optimize your results online. Sending an email campaign is not that easy, and having your emails delivered is quite hard as well.

We'll give some advice on formatting your email campaigns, so that your emails are optimously delivered:

1) First thing, avoid many images. The email body should contain no more than 60% text and no more than 30% images. Spam filters should read images and consider it as only-ad email. Merging your emails with text content and some images, will make anti-spam systems consider it as a clean email.

2) Most companies use an email signature at the bottom, with 1-2 images. Why not look the same?

3) Avoid usual spam terms like s*x, v**gra... Spam filters do not tolarete this terms and will imediately block them.

4) If you have control of your email header, do not use terms like "phpmail" or "aspmail". Only use the host of your mail server, and your company name instead, e.g.: "toy shop mail"

5) Create a separate domain to send email marketing, and make sure your resverse PTR host is configured. You can check this configuration with your ISP.

Having your emails delivered is not a hard job. You should keep in mind: do not send thousands of emails per hour. Keep it slowly and polite. No one likes to receive dozens of ad letters per dayGustavo is the owner of email marketing research group.