When you start building your web site for your home business one of the most important things is a domain name of your own.It's very common to see web sites that their owners chose to create and host with a free host-it's easy to identify tham because the domain name includes the free host company's business name.
Don't get pulled to this trap! Saving money is good, but when starting a new business you need to build your credibility before you do anything else. Your domain name gives potential customers an idea of what is inside your website or online store. Also, if the visitors see that you own the domain name it gives them a feeling that they are dealing with a stable business - it make them feel safe.
There are more important reasons why you should buy your own domain name:
If you switch hosts, either voluntarily or otherwise, your domain name will go along with you and your customer's will not need to be contacted with a new web address.
A good domain name that describes your business or product helps prevent visitors from being confused and clicking on to someone else's site to shop.
It's very important that you keep your domain name short, easy to remember and easy to spell. Cutesy spellings like adding a Z in place of an S in a word is only confusing, and will quickly loose it's cuteness. To help search engine users find you and increase your traffic, do some keyword research before deciding on a domain name. Keep in mind that you can always register more than one domain name directed to the same website. You can use .Com, .Net, .Biz and protect your website from others of the same kind who register their sites with less popular extenstions.
As you can see, a domain name seems a a very technical, not significant issue but it affects your credibility and if it affects your credibility - it affect your sales too.
After registering a domain name you should move on to the next step: Choosing a reliable hosting company. This matter can look trivial, just like the domain name, but it really has a big influence on your sales and your profits.
To your success!
Mishelle Kan.
