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Chat Badge Widget Preferd by Younger Internet Users

Date Published: 10th September 2009
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Author: iwona RSS Views: N/A PRINT ASK ABOUT THIS ARTICLE
A poll, conducted by the Yougov, which presents what the world thinks, confirmed that over 20% of 18-24 year olds would like to communicate via web chat widget with a professional if they were interested in purchasing items. Live help software is quick, easy and convenient - you get instant advice on the service, features and technical problems and those are the reasons why young internet users choose this communication tool over any other call center technology.
Matthew Haines from nGernea said: "It's clear from the research that the customer support service landscape is changing. Online channels such as email, web self-service and live chats are quickly overtaking phone as the preferred contact method for UK consumers."
Waiting for a reply to emails also annoyed one-third of the people who took part in the survey. Businesses have to recognize that customers' biggest frustration with online customer service is being kept on hold by the call centre, with 66% saying this is a big turn off as well as time consuming.

Andrew Gill, Director, ChatBadge.com (offers free live chat widget for better customer communication) said "this survey confirms our qualitative research into the preferences of young consumers in the UK and US, particularly those purchasing high value items from internet retailers. Customer support technology such as ChatBadge help internet retailers and call centres increase online sales and improve customer loyalty".
The survey used stats from a UK YouGov nationally-representative sample of 2000+ people and was commissioned by nGerera, a customer interaction management specialist.
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Source: http://www.articlealley.com/article_1076726_11.html
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