Copyright (c) 2009 Christine Kloser
It's been just over a year that my book, The Freedom Formula, became an Amazon #1 best-seller. As I reflect on that great journey (and the success that's come since then) I'm reminded of how drastically writing a book can change your business, and your life. The journey of the past year has been more transformational and expansive than I dreamed possible. This experience is making me even more excited as I prepare for my Fall Get Your Book Done program.
I know so many entrepreneurs whose businesses (and lives) have already been changed by writing their book, yet there are MANY more that haven't yet fulfilled this dream. Eight out of ten people have a book inside them, but most of them never get their book done. Perhaps you can relate... you KNOW you need a book to grow your business especially when you consider these benefits of becoming a published author:
Position yourself as an expert Reach a larger audience
Get more speaking engagements and more publicity
Increase value by "bundling" books with other products/services
Give as bonus/promotional item for your business
Gain instant credibility
Increase revenue through book sales
Build relationships with "centers of influence"
Make a difference in your readers' lives
A book is, by far, the BEST business card you can have; nobody throws away a book!
What you may not realize is this... there are a ton of HIDDEN benefits of writing your book. So, if you've been thinking of writing you book, I want to share the top three hidden benefits that myself and my clients have received through the experience of writing and publishing a "signature" book:
Clarity
Many new authors approach their book with unbridled enthusiasm and a TON of ideas. The truth is you could fill several books with your insight and information. But, tons of information in a huge book doesn't make for a best-seller. That's why the #1 hidden benefit of writing your book is clarity. Through the book preparation, research and writing process, you'll quickly discover the core essence of your message and the simplest, most logical way to present your information.
You'll also gain clarity on where the book fits into your "product funnel/service offerings" and what systems you ought to implement to maximize your exposure through the book. You'll become clear on new products, new services and new ways to build your list (so you can stay connected to them over and over again). After all, you're writing your book to reach more people and gain more customers, right? It's amazing how easily you can put together a clear plan to turn readers into ideal customers. Most published authors will tell you this kind of clarity rarely comes from anything other than writing you own book.
Confidence
The second hidden benefit of writing your book is achieving a level of personal confidence most people only dream of. When you proudly introduce yourself as the Author of ___________, and show people your brand-new book, you're confidence goes through the roof! There's something that happens inside of you, when you finally put pen to paper and take a STAND for yourself by putting your valuable information in print. Not to mention WHO you have to "BE" to complete your book. You'll discover an entirely new side to yourself when you step up the plate to write your book.
You'll stretch and grow in surprising, challenging and fun ways as you go through the process of writing your book. You get to discover more and more of who YOU are and the value you offer to the world. With each page you write, you uncover more of your brilliance and at the end of the process, you'll see (and value) yourself in an entirely new light.
Courage
Once you experience total clarity and confidence from writing your book, you'll discover a newfound sense of courage. Many of my clients say it wasn't until they became published that they had the courage to ask for more money, more speaking engagements, more referrals, more publicity... and know they DESERVED it 100%.
Just imagine there's someone you want to meet (who can further your success) and you've never had the courage to contact them. Once you're a published author it's EASY to contact anyone, because you can introduce yourself as an Author and give them a signed copy of your book. The hidden benefit of courage can literally mean thousands of dollars in your pocket because you're finally ready to ask for what you want.
If you're thinking of writing a book, keep these "Three Cs" at the top of your mind (and heart) as you bring your brilliance out in the pages of your book. Yes, the expert status, credibility and new revenue from your book are valuable rewards, which will be maximized through the hidden benefits of Clarity, Confidence and Courage.
------
Christine Kloser, author of The Freedom Formula, helps small businesses put soul in their business and money in the bank. If you want to enjoy a purpose-driven business and a soulful life, send for my free Conscious Business Success Kit, which includes my report, How to Avoid the 3 Massive Mistakes Made by Conscious Entrepreneurs and audio, 7 Strategies Entrepreneurial Authors Need to Know Before Writing a Word, at
LoveYourLife.com.
