Search Engine optimization is the process of optimization of website on-page or off-page keeping in mind certain parameters. If a website is properly optimized it will have a high ranking in search engines which will boost visitor traffic in to the website.
But what are the points to keep in mind through which even a novice can do search engine optimization.
• First thing to keep in mind while making a website is that should be based on css and have a clean and W3C compliant web layout.
• Once your website is W3C compliant – Add title to each page which is relevant to content in that page. Title should be unique and meaningful. We should not try to stuff keywords in the title.
• After making the title, give an attention to Meta tags. Meta Tags are an important part of website to which search engines give a lot of importance. The two main Meta tags are Meta description and Meta keywords.
• Meta Description is the one which is shown with the listing of your website in search engine results. It has to be natural and might contain your keywords in a natural way.
• Meta Keywords – These are the most important keywords you are targeting in your online marketing strategy. Make a list of keywords from your keyword research and put those in the Meta keyword tag.
• Put alt tags in all the images of the website.
• Anchor text in your pages must be meaning and relevant to the page they are pointing to. Anchor texts play an important role in search engine optimization as they are indexed by search engines to crawl to that webpage. Our anchor texts may contain the keywords in a meaningful way.
• We should not stuff our keyword anywhere in our website; neither should we use cloaking methodology for keyword stuffing.
• Content – Content of our website should be 100% unique and not copied from any website. Search Engines penalize websites with copied content. Content should be written keeping users in mind not the search engines. Content will be finally read by visitors to your website and if they do not find the content interesting they would not return to your website.
• Keyword Density – We must check the keyword density of the content on our web pages. The keyword density should be moderate and we can check the top 10 results of our keyword search to match the keyword density with them.
• Putting Articles and blogs on our website is also a good idea for search engine optimization. We must update our website quite often so that there is fresh content very frequently.
There are billions of WebPages on the internet, and millions may be having the keywords we are eyeing for but how do we get our website in the top results. Yes, the answer lies in search engine optimization. Search engine optimization is not a difficult process if we follow it in a systematic and organized manner.
Fiona Livnat is an author with expertise on varied subjects like
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